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International Volunteering Lab launches in Berlin with new staff team
Meet Greenpeace’s new Volunteering Lab team! From Left to Right: Kuno Roth from the Youth Support Centre, and the new International Volunteering Lab team at their first meeting in Berlin this month:...
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Supporter journey in Hong Kong doubles engagement for Save the Arctic campaign
Stars sharing Greenpeace Hong Kong's message were featured on a splash home page. A good supporter journey that continually communicates and engages people in an organization’s vision and goals is...
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People-led campaigning platform launches in India, stops industrial dumping
It’s been just over three months since Greenpeace India’s new open campaign platform made its quiet debut, and already two people-powered victories are in sight, including the stopping of industrial...
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Is the new organizing friend to friend?
Amicus co-founder and CEO Seth Bannon has been involved in political volunteering for years, but one thing has always frustrated him — the “crappy tech” that quite often is wasting volunteers’ time....
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Q&A with SignOn: Letting the people lead
SignOn's manager of advanced campaign support Stefanie Faucher Nearly two years ago, MoveOn.org, a 15-year old U.S.-based online organizing platform, launched a new initiative that would drastically...
View ArticleBlurring the boundaries: 4 creative campaigns integrating online-offline
SANT HILARI SACALM, Spain - When organizers first started using the Internet for organizing there was a clear line between online and offline actions. We’ve come a long way since then, understanding...
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Thunderclap, a simple and effective fundraising tool
When WaterAid UK started its campaign to increase funding for sanitation, it had one big obstacle: a low budget. Social media seemed to be a good, low-cost option, but digital campaign director Ross...
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Coworker.org to give deep support to mobilize workers
When the Wisconsin Uprising emerged in January of 2011 turning Wisconsin’s state capitol in Madison into an occupation of labor supporters and others defending collective bargaining rights, one thing...
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In Greece, crowdfunding is more than a fundraising tool
If a recent Greenpeace Greece crowdfunding campaign is any indicator, people want to do more in support of issues they care about. Two hundred and fifty people participated in forming a human banner in...
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Values help campaigns reach new audiences
Pirates of the Caribbean actress Naomie Harris wore a dress to the Oscars made to the highest environmental standards possible. The Detox campaign has mobilised thousands of people to rethink...
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Values campaigning expands audience, deepens participation
This article was contributed by Karen Rothwell, acting Director of Fundraising for Greenpeace UK. Karen has a long history of involvement in NGOs, spending 2001 to 2012 working with Royal Society for...
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Challenge seeks energy innovation for India - Greenpeace Innovation Lab and...
Beginning next week, the Greenpeace Challenge will seek out and support ideas from designers, engineers, inventors and others around the world to design a simple, reliable, portable water pump powered...
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Mobile radio mobilises rural grassroots via cellphones - India’s Radio...
Imagine living in a remote village in India and having the forest, which is your livelihood, in jeopardy because of large coal companies. How can you get your voice, and your story, shared to people in...
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Voice messages mobilise farmers amidst India drought - Interactive Voice...
The worst drought in 40 years struck Maharashtra, India last March. Maharashtra is the second most populous state in the country, bordering western and central regions. It includes Vidarbha, the...
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‘Global Think Tank’ empowers staff in massive organizational moment
As a social media analysis intern at Greenpeace International, Julian Gretsch says he is not someone who can usually submit ideas on the strategic level. But he was able to do just that when the...
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NEW REPORT: Grassroots-led Campaigns Transforming Social Change
Saving hospitals in the UK. Blocking “super trawlers” in Australia. Winning local environmental battles in India. Stopping biased education standards in the United States. Suddenly, platforms that...
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Crowdfunding keeps kids warm in Greece – and shows the way forward
Children four to 12 years old keep their coats on in their small elementary school classroom. The school in Stropones, Greece, is old, drafty, and has heating oil requirements above its budget. Many of...
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Crowdfunding for mobilisation
At this year’s Digital Mobilisation Skillshare Steff Kerkhof of Greenpeace Switzerland and Bohdan Pekacki of Greenpeace Poland shared examples of how they are using the mechanics of crowdfunding to...
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Too much e-mail? U.K.’s Arctic 30 daily update show supporters hungry for more
During the Arctic 30 campaign, Greenpeace U.K. ramped up its e-mail communication with an experiment to send daily updates to its most engaged supporters. Would people start massively unsubscribing...
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Gamers use satellites to spot deforestation
A new prototype out of the Greenpeace Innovation Lab may be the key to unlocking the future of online activism. It’s a game that allows members of the public to track illegal deforestation in Argentina...
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